Google Local Services Ads Policy Changes: How LSA Call Leads Are Charged
Starting October 1, 2026, Google is updating its Local Services Ads policy around missed and follow-up calls, meaning more calls may qualify as charged leads. Learn how these updates affect your business budget and why call handling discipline is crucial to avoid paying for invalid leads
Google Is Making Major Changes to Local Services Ads. Here’s What It Means for Your Business
Over the past few days, several clients have asked me the same question: Is Google getting rid of Local Services Ads? The short answer is no. Google is making significant changes to the program, but Local Services Ads are not disappearing. At Xperience Ai Marketing Solutions, what we are seeing is a more controlled, more […]