Google is No longer the main Search Option: These Are the Top Platforms and LLMs Where People Are Now Searching

For more than 20 years in digital marketing, I find that one thing has been fairly consistent for the most part: when we’ve had conversations among small business owners about search and search marketing, we were basically talking about the Google Search Engine because it has been the 600-pound gorilla in the room for a […]
Google Search Console Now Tracks Social Media Content: What You Should Know About It and Do Next!

Google continues to expand the way we can measure online visibility, and this latest update is another step in that direction. Google Search Console now tracks social media content, meaning it can track how eligible content from your social media platforms like Instagram, TikTok, X, and YouTube performs in Google Search. This update allows us […]
From Language to Multimodal Ai: The Evolution Most People Don’t Realize Has Already Happened.

Why Everyone Still Says “LLM” When AI Has Already Moved Beyond Language Last week I had three different conversations with three completely different clients. One was a general contractor who installs roofs and handles remodeling projects across Florida, Georgia, and South Carolina. The second conversation was with two attorneys at a law firm here in […]
Google’s New Era of AI Search: What It Means for SEO, Local SEO, Google Ads, and Local Businesses

Discover how Google’s new era of AI search impacts local businesses’ SEO, paid ads, and marketing strategies. Stay ahead in the digital landscape today!