Google Local Services Ads Policy Changes: How LSA Call Leads Are Charged

Google LSA changes and lead charge updates explained by Xperience Ai Marketing Solutions.

Starting October 1, 2026, Google is updating its Local Services Ads policy around missed and follow-up calls, meaning more calls may qualify as charged leads. Learn how these updates affect your business budget and why call handling discipline is crucial to avoid paying for invalid leads

Google Ads AI Max: What Small and Local Businesses Need to Know About the Future of Search Advertising

A small business owner reviewing their Google Ads AI Max campaign performance on a laptop with a chart showing improved conversion rates.

https://xperienceaimarketing.com/wp-content/uploads/2026/05/0601.mp4 Small and local business owners, such as roofing companies, construction companies, home services businesses, medical practices, attorneys, and professional service providers, need to pay close attention to what is happening inside Google Ads right now. One of the biggest changes to look out for is Google Ads AI Max for Search campaigns. AI Max […]

Ai Is No Longer Impacting Marketing, It Is Becoming the Infrastructure

Gemini AI Generated Marketing Image

A few months ago, I started getting calls and messages from clients asking the same kinds of questions. CLT “Juan, what is this AI search thing?” CLT “Are we going to lose our rankings?” CLT “What are AI Overviews and why are they showing up before our website?” CLT “Should we be worried?” Some of […]